Website Designs, Print Ads and Marketing that Stands Out From The Herd.

Contractors Marketing, LLC

Websites • Print Ads • Social Media

(763) 262-6888

The Domino Theory of Marketing

Here’s the analogy; when dominos are set upright and each one is correctly aligned, you can form a chain of events that continues the forward momentum all the way through to the end, with just a small push.

However, if just one isn’t set up correctly the forward momentum falls short and stops the entire chain of events. You need to understand how to set up each separate domino and pay attention to how it will react to the next one once the forward momentum starts.

To be successful you must work to maintain a balance between all the different aspects of your marketing and that’s the real challenge. Most business owners just continue to throw money at the physical aspects of marketing… the advertising.

dominoes falling
  • Consumer Demand
  • Business Image
  • Strategic Planning
  • Social Network
  • Personal Sales
  • Advertising
  • Communication
  • Customer Relations

Consumer Demand

  • Supply -vs- demand
  • Price -vs- perceived value
  • Future market potential
  • Geographic limitations
  • Government regulation

Business Image

  • Past reputation
  • Market position
  • Company name
  • Distinct logo
  • Company tagline
  • Exclusive products
  • Specialized services
  • Customer satisfaction
  • Customer loyalty

Strategic Planning

  • Define distinctive products
  • Define unique services
  • Business specialties
  • Define customer target
  • Their attraction to product
  • Emotional connection
  • Loyalty bond
  • Create brand identity
  • Logo credibility
  • Positioning statement
  • Marketing plan
  • Success benchmarks
  • Long term goals

Social Networking

  • Personal connections
  • Business connections
  • Trade associations
  • Chamber of commerce
  • Networking groups
  • Community events
  • Trade shows
  • Lecture at meetings
  • Internet social networks

Personal Sales

  • Developing customer leads
  • Identifying potential
  • Successful cold calls
  • 30 second introduction
  • Determining client needs
  • Presentation preparation
  • Face to face selling
  • Asking for referrals
  • Customer follow-through
  • Connecting with past customers
  • Proper use of business cards
  • The “Personal Marketing” concept


  • Identifying your objective
  • Defining a specific goal
  • Targeting your customers
  • Developing the campaign
  • Selecting the right media
  • Consistent brand imagery
  • Proper market timing
  • Targeted reach & duration
  • Reviewing results


  • Being available to customers
  • Answering phone calls
  • Returning calls in time
  • Image of recorded message
  • Personal communication
  • Face to face communication
  • Nonverbal communication
  • Employee communication
  • Email communication
  • Understanding customer needs

Customer Relations

  • Developing trust and loyalty
  • Customer satisfaction
  • Keeping customers updated
  • Reconnecting with customers
  • Rewarding loyalty
  • Referral programs
  • Develop successful relationships
  • Bonding with customers
  • Creating the “Customer Family”

If your business could use a fresh perspective, from an experienced marketing professional, then call or click on Contact Us, so we can help you Stand Out From The Herd.